About the Author

The author of the book, Dr. J. Schwartz is a man regarded as one of the greatest and foremost experts of motivational discourse. According to Schwartz, many people from across the world have improved their lives through the application of the principles offered in the book, “The Magic of Thinking Big.” The book is published by Prentice Hall, Inc. For you to achieve a lot in life, you need to set high goals, and even exceed the goals.

Book Synopsis

In the words of the author, the goal of the book is to teach the reader how to sell better, manage better, earn more money, etc. Most importantly, the book offers tips on how to find greater happiness and peace of mind in life. According to the author, the book offers the reader workable methods not empty promises, and its techniques and ideas are so unique and original that he had to invent a whole new vocabulary for their expression. The author presents a planned programme for living on a big scale, stressing that the reader does not need to have a great intellect or talent to be a giant among men. What is required is the habit of thinking and acting in a way that brings success.

The book magnifies your thinking patterns and aids you achieve everything you have always wanted; that is higher income, financial security, power and influence, a prestigious job, fulfilling relationships, and greater life enjoyment. All of us more than we recognise, are products of the thinking around us, and much of this thinking is little not big. The basic principles and concepts supporting the book come from the highest pedigree sources, the very finest and biggest thinking minds to have lived on earth. Among such people is William Shakespeare who said, “there is nothing either good or bad observed that thinking makes it so.” By analytical extension, the book reiterates that the simple steps set down in the book are proven approaches to life situations and they are universally applicable steps that easily work the magic.

Book Structure

The book is segmented into thirteen chapters.

Chapter 1 is entitled Believe You Can Succeed and You Will. Success means many wonderful, positive things. Success means personal prosperity; a fine home, vacations, travel, new things, financial security, giving your children maximum advantages. Success means winning admiration, leadership, being looked up to by people in your business and social life. Success means freedom from worries, fears, frustrations and failure. Success means self-respect, continually finding more real happiness and satisfaction from life, and being able to do more for those who depend on you. Every human being wants success. Everybody wants the best this life can deliver. Nobody enjoys crawling and living in mediocrity. Some of the most practical success building wisdom is found in that Biblical quotation which states that faith can move mountains. Believe, really believe, you can move a mountain and you can. This chapter also offers you guides on how you can acquire strength in the power of belief.

The second chapter of the book is based on the need to cure yourself of excusitis, the failure disease. Go deep into your study of people and you will discover a successful people suffer a mind-deadening thought disease. We call this disease excusitis. Every failure has this disease in its advanced form. And most average persons have at least a mild case of it. You will find that the more successful the individual, the less inclined he is to make excuses. In this chapter, Schwartz also discusses the four most common forms of excusitis, for things you can do to lick health excusitis, three ways to cure intelligence excusitis, how to handle age excusitis, etc.

In Chapters 3 to 8, the author examines concepts such as building confidence and destroying fear, how to think big, how to think and dream creatively, being what you think you were, managing your environment to achieve excellence, and making your attitudes your allies.

Chapter 9 is based on thinking right towards people. Here is a basic rule for winning success, let’s mark in the mind and remember it. The rule is: success depends on the support of other people. The only huddle between you and what you want to be is the support of others. Look at it this way: an executive depends on people to carry out his instructions. If they don’t, the company president will fire the executive, not the employees. You are lifted to higher levels by those who know you as likeable, personable individuals. Every friend you make lifts you just one notch higher. And, being likeable makes you lighter to lift.

In Chapter 10 to 12, the book notionally x-rays the concepts of getting the action habit, how to turn defeat into victory, and using goals to help you grow.

Chapter 13 is based on how to think like a leader. Success and the ability to lead others – that is, getting them to do things they wouldn’t do if they were not led – go hand-in-hand. The success producing principles explained in the previous chapters are valuable equipment in helping you to develop your leadership capacity that at this point you should be ready to master four special leadership rules or principles that can cause others to do things for you in various aspects of life. These four principles are:

  • trade minds with the people you want to influence,
  • think of the human way to handle thinking,
  • think, believe in and push for progress, and,
  • take time out to confer with yourself.

Practising these rules produce results. Putting them to use in everyday situation takes the mystery out of that gold-plated word, “leadership.” Over a period, subordinates tend to become carbon copies of their chief, and the simplest way to get high-level performance is to be sure the master copies are worth duplicating.

Book Evaluation

Stylistically speaking, Schwartz’s efforts are worthy of commendation in the book. For example, the language is pictorial, simple and creative. As already mentioned, the radiated ideas are so original that the author had to invent a whole new vocabulary to express them. The effort reflects linguistic and notional brilliance and creativity. The author makes use of literary/classical allusions and predicates the ideas in this book on the highest pedigree sources like William Shakespeare to achieve analytical reinforcement and concrete conviction. The author also includes a checklist to encourage self-appraisal and arouse interest. What’s more, he also makes use of reflective illustrations.

Are you prepared to achieve success through proper deployment of the strategy of thinking big? Then you need no soothsayer to tell you that what you need is a copy of this masterpiece.


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