To be successful in business, you must know how to hire and fire. When you read about the ministry of Jesus Christ in the Bible, the first thing that you will notice that he did was to recruit people who were going to work with him. He took time to pray before he hired his …

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However good your product or services, do not expect that customers will come falling over themselves to buy from you stop it does not work like that. Goods are sold not bought. The responsibilities more on the side of the seller and not on that of the buyer. There are too many things competing for …

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A few years ago, I wanted to buy a suit and decided to go outside my regular colours. So, I went to one of the men’s clothes shops we have around. I chose this bright coloured suit and had them adjust its waste to my size. On getting home, my wife saw the suit and …

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A friend of mine who lives in the United Kingdom was a Nigerian business some time ago. On his way back to London, they were already onboard the aircraft when it was discovered that it had a fault. It seemed like the fault could be corrected while they waited. Eventually, after 4 to 5 hours, …

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Your staff are your greatest assets. Once you get to a managerial or supervisory level on your job, you must begin to have a mind shift. At the lower level on your job, your success is dependent almost entirely on your skills. Of course, to some degree, it also depends on your ability to relate …

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Problem-solving is a vital skill that every entrepreneur needs. One of the factors that drive many people away from starting businesses is the attendant problems and challenges. Entrepreneurs confront some reasonably good dose of challenges. The truth also is that many young businesses fail or die because of challenges. The more we can confront, handle, …

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Opportunity is a favourable time, occasion, or set of circumstances for doing something. The effective and maximum use of opportunity results in success. We must learn to recognise and convert to advantage the opportunities that God will bring across your path this year. Time itself is an opportunity. It is a convertible resource. It can …

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Everyone has challenges. The problem is not the problem, but the problem is the person confronting the problem. It starts with the person. The size of the person is more important than the size of the problems. Attitude is more important than fact. A problem is a fact, and your attitude is more important than …

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I saw an advert on CNN some time ago. It said, “A man who refuses to advertise is like a man who winks in the dark. He knows what he is doing, but nobody else does.” You can have a powerful product or services to offer, but if nobody knows what you are doing, you …

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Marketing is a course in which people earn degrees. However, our approach for this discourse is not on theoretical but practical aspects of marketing. Marketing is focusing on your customers’ needs rather than on your product or services. Marketing experts will say that marketing is about advertising, branding, and promotions. A whole lot of the …