About the Author

Tim Lavender is the founder of Leaders for Life and President of Next Level Consulting. For the past 35 years, Lavender has specialised in building leaders and developing organisations, working with Fortune 500 companies and major non-profit organisations. His speaks to thousands each year through Leaders for Life Seminars on the subject of leadership, building people and building organisations.

About the Book

In the book, Lavender takes the reader to the heart of what it means to be great and to make an unmistakable positive impact in the reader’s world. By learning the critical keys to unlocking your unlimited God-given potential, you can begin to unleash the power that lies within you to change your life and impact the lives of others dramatically. You are born with the power and ability to achieve personal greatness, and it is just a matter of discovering and unlocking your unique talents and skills.

If you want to unlock the potential for greatness that lies within you, you are going to have to make some changes in the way you think, and probably the first change needs to be in the way you think about personal greatness. Personal greatness is not about you believing that you can achieve superiority over others; neither is it about developing pride. Personal greatness is not about being better than other people. Personal greatness is about becoming foundationally great before others by positively influencing their lives. People seem to use the term great all the time and talk about great friends, and a great time is being shared together. The idea of greatness is familiar to people, and they use it to describe others and things that have had a positive influence on their lives but failed to use the term to describe themselves.

Personal greatness has nothing to do with being exceptionally intelligent, wealthy, famous or political a successful. Instead, it is about being a person that exerts a positive influence on others. In other words, it is about unlocking your potential and using your potential in such a way that it overflows into other people’s lives to generate a positive result.

Book Structure

Structurally, this text is segmented into four sections of twenty-one sub-segments.

Section 1 is on the three basic laws of personal greatness.

Law one is titled Potential Plus Positive Influence Produces Personal Greatness. Personal greatness is not all about position. In other words, a person is not great because he is in a position of having the most, doing the most, being the top in his field, or head of the company. Four great myths of personal greatness are that:

  • great people are born, not made,
  • great people are made by circumstance,
  • great people have magnetic personalities, and
  • great leaders exert power and control.

Laws Two and Three are based on the concepts of potentials being greater than power and the ability to learn to be great.

Section Two analytically x-rays the seven guiding principles of unlocking your potential.

Principle One states that we are born with God-given potential. Everyone is born with some talent. Not all abilities are the same, and not all talents are distributed equally. Some people have more talents than others. Some people are intellectually brighter, more athletic, more musical, more perceptive, more artistic, more emphatic, more gifted in dealing with numbers, and so forth. But each person is born with some talent.

Principle Two is tagged, You Must Accept the Challenge of Discovering Talents and Abilities. You were born with an instruction manual tied to your wrist. You face the challenge of finding out what you are good at doing, what you choose to value, and what you decide to do with the talents you have. Very few people have a significant experience of revelation in which they suddenly know what they are gifted to do precisely or how they should apply their talents to a particular endeavour, career or cause. This, by design and life, is a process of discovering, not a prescription to be followed. It isn’t easy to discern the skills at which we may be talented or what character traits we should develop. Nevertheless, we apply ourselves to developing our character and turning our talents into skills.

Guiding Principles Three – Seven are based on the need to accept responsibility for developing your talents, pursuing your potential with a sense of urgency, facing the fear of failure, using your talents or losing them, and fulfilling your potential.

Section Three of the book is based on ten powerful keys to releasing and developing your potentials.

Key One is titled, Get Your Cart Before Your Horse. Many people have a checklist of things they believe that they need to do. They are looking for the horse that will pull their carts through life. They think that once they get that horse going, they will then be able to relax, kick back and be whatever they want to be. Most people consciously or unconsciously put doing before being, but the greater reality is that your potential is more powerfully released when you put being before doing. If you learn to operate from the being side of life, then everything you desire will come to you as a result. The things you need will come to you as a result of your pursuing your life purpose, and your life purpose is rooted in your being. It is the essence of who you are.

In Keys Two to Ten, the author examines concepts such as blowing your mind, walking towards the barking dog, reaching into the invisible world, living life to make a point not profit, embracing a lifetime of learning, building a house of trust, seeking to influence rather than control, harnessing the power of reciprocity, and developing a knockout punch. Every boxer knows that an excellent knockout punch is essential. Generally, it’s a one-two punch that is quick and delivered with power. In personal leadership, we should be ready to deliver that one-two punch that does not hurt – instead, it gives joy and freedom to the other person. It is a punch that brings about change, and generally puts an end to conflict. It knocks out anger, hatred, bitterness, and feelings of revenge.

Section Four is christened Producing Results and contains just a sub-segment. It is about a commitment to achievement.

Book Evaluation

This is another text that has passed the assessment test. The presentation is creative and unique, and the language is simple. Lavender uses a lot of reflective illustrations, autobiographical effects, classical allusions, etc., to achieve analytical reinforcement and concrete convictions. The author also uses acrostic focus on page 242 to showcase his creativity. What’s more? The title is short and assertive, the cover glossy and contents well typeset.

However, Guiding Principles Two and Three can be merged to avoid notional redundancy. Lavender also uses one-paragraph sentences in some situations, thereby making comprehension tasking at times.

Do you aspire to be great? Then get yourself a copy of this book.

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